What is an estimate?
An estimate is a document that gives a client your best projection of what a job will cost before the work begins. Unlike an invoice, it does not request payment. It sets expectations and helps the client decide whether to go ahead.
Because the numbers are approximate, a good estimate makes its assumptions clear: what is included, what could change the price, and how long the estimate is valid.
Estimate vs quote vs invoice
An estimate is an approximate, non-binding projection. A quote is a firm price you commit to. An invoice is the bill you send once work is done or delivery is agreed. Many jobs move through all three in order.
How to create an estimate
- Add your business name, logo, and contact details.
- List each item or task with a quantity and rate. The total updates as you type.
- Add a validity date or note (for example, “Valid for 30 days”).
- Download the PDF and send it to your client.
What to include on an estimate
- A clear label so it is not mistaken for a bill.
- An itemised breakdown of tasks, quantities, and rates.
- Any assumptions or exclusions that affect the price.
- How long the estimate is valid.
- Your contact details so the client can approve or ask questions.